YouTube Shorts vs. TikTok Statistics – Which Is Better? (2025)

Introduction

YouTube Shorts vs. TikTok Statistics: YouTube Shorts and TikTok are two leading social media platforms, attracting millions globally. YouTube Shorts captures YouTube’s massive user base and manages the overall ecosystem to compete aggressively. At the same time, TikTok pioneered the vertical video trend and became a global cultural phenomenon in a limited countries.

YouTube Shorts are available globally and collect billions of views. This article includes the platform’s market share, user demographics, performance, reliability, and other features. Hopefully, all the detailed statistical analyses derived from different insights will help you understand the article better. Let’s dive into the article to see which platform has been better recently.

Editor’s Choice

• According to Adam Connell’s reports, as of 2025, YouTube Shorts accounts for over 70 billion daily views globally, while TikTok accounts for almost 1 billion daily views.
• According to SendShort, TikTok will secure 40% of the global short-form video platform market by the end of 2025.
• Meanwhile, in the same period, YouTube shorts will make up a share of 20%.
• Moreover, in the global short-form video market, TikTok shorts will secure a share of 40% and YouTube shorts (20%), in the same period.
• YouTube shorts are strongly available in countries like India, the U.S., and Germany, while TikTok are popular in the U.S., Vietnam, the Philippines, Indonesia, and Brazil.
• According to Zebracat reports, the engagement rate of YouTube Shorts will be 9% to 11%, followed by TikTok shorts (2.34%).
• Meanwhile, the video length preference of 60 to 70% of YouTube Shorts will remain under 25 seconds and TikTok (15 to 60 seconds).

By Market Share and User Base

Market Analysis of YouTube Shorts

• Demand Sage’s report analysis shows that YouTube Shorts receive more than 70 billion views daily as of 2025.
• It has over 2 billion active users each month, while in the United States alone, about 164.5 million people use the platform.
• The biggest group of viewers is between 25 and 34 years old, making up 21.5% of all users.
• Over 70% of YouTube shorts last longer than 15 seconds.
• On average, a YouTube Short is around 20 to 40 seconds long.
• About 17% of all views come from videos in the Entertainment category.
• Creators can make between 1 and 6 cents for every 1,000 views they get.

Market Analysis of TikTok

• A DemandSage Report analysis states that by 2025, TikTok will have about 1.59 billion people using it monthly globally.
• The biggest group of TikTok users is in the United States, where over 135.79 million people use the app.
• In 2024, TikTok’s revenue was USD 23 billion, almost 43% more than the year before.
• In the same period, TikTok earned over USD 6 billion from in-app purchases, including its Chinese version, Douyin.
• On average, people spend just under an hour, about 58 minutes and 24 seconds, using TikTok daily.

User Analysis of YouTube Shorts

• According to DemandSage reports, the total monthly number of YouTube short users will be around 2 billion in 2025.

(Reference: statista.com)

• Statista report analysis stated that YouTube Shorts accounted for the most active users in the United States, totalling 164.5 million in 2024, up 7.59% from 2023.
• The above graph estimates the total number of U.S. YouTube Shorts users in the coming years, followed by 2025: 175.1 million (6.44%), 2026: 184.6 million (5.43%) and 2027: 192 million (4.01%).

User Analysis of TikTok

• DemandSage report analysis further states that by the end of 2025, TikTok will have 1.59 billion monthly active users, ranking it the fifth most popular social media platform worldwide.

In 2024, the quarterly analysis of TikTok’s active users is stated in the table below:

• The highest number of TikTok users is accounted for by the United States of America, resulting in 135.79 million, followed by Indonesia (107.69 million) and Brazil (91.75 million).
• Furthermore, other countries have many TikTok users, such as Mexico (85.36 million), Pakistan (66.87 million), Philippines (62.35 million), Russia (55.98 million), Bangladesh (46.51 million), Egypt (41.3 million) and Vietnam (40.87 million).

By Usage Trends

YouTube Shorts

• Adam Connell shows that more than 910 million Shorts have been posted to YouTube till now.
• Meanwhile, Zebracat reports that creators focusing on Shorts upload an average of 18 to 22 videos monthly.
• In recent times, shorts are posted regularly by almost 58% of all active YouTube creators.
• According to Blogging Wizard’s reports, YouTube Shorts receive more than 70 million views daily, averaging 647 views per short.
• Creators earn an average of 16.9 subscribers per 10,000 Shorts views.
• The engagement rate of each YouTube Shorts is 5.91%.
• Moreover, Zebracat survey analysis also shows that creators upload an average of 18 to 22 monthly shorts.

(Reference: cdn.prod.website-files.com)

• The most popular short category shares on YouTube are Entertainment (32%), Gaming (21%) and How-to/Tutorials (18%).

TikTok

• According to SendShort, approximately 716.67 million videos are uploaded on TikTok monthly, resulting in 23.56 million daily videos.
• A report published by Brandwatch states that in 2025, TikTok’s engagement rate will range between 6% and 10%.
• Meanwhile, according to Planable survey reports, the average watch duration on TikTok is 15 to 20 seconds.
• Creator Hero also mentioned that in 2025, almost 1.7 billion TikTok users globally will spend an average of 95 minutes daily on the app.
• Analyzify says TikTok hosts nearly 2 million content creators globally in the same duration.
• SEO.AI elaborates that TikTok influencers can expect earnings ranging from USD 0.02 to USD 0.04 per 1,000 views through the Creator Fund.

By User Demographics

• DemandSage report analysis shows that in 2025, YouTube Shorts users aged between 25 and 34 accounted for the largest demographic share, 21.5%, followed by 35 to 44 years (17.9%).
• Furthermore, other age groups’ shares of YouTube Shorts are followed by 18 to 24 years (15.7%), 45 to 54 years (12.9%), 55 to 64 years (9.4%), and 65+ years (9.5%).
• Moreover, male and female YouTube Shorts users hold a share of 54.3% and 46.7%, respectively.

(Reference: demandsage.com)

• The above chart further mentioned that the biggest age group among users is 25 to 34, making up 35.3% of all users, followed by 18 to 24 years (30.7%)
• On the other hand, just 16.4% of TikTok’s users are aged 35 to 44, 45 to 54 (9.2%), and 55+ (8.4%).
• Meanwhile, 55.7% % of TikTok creators are female and 44.3% are male.

Users’ Statistics by Time Spent

• Zebracat report analysis in 2025 states that the average session length is 14 minutes, comprised of 12 to 18 shorts per session.
• Almost 43% of users watch YouTube shorts multiple times daily, and 27% view them weekly.
• Meanwhile, 29% of users regularly watch more than one hour of YouTube shorts and above 2 hours by 16% of users.
• 96% of YouTube Shorts views are generated via mobile, followed by desktops (3%) and tablets (1%).
• Oberlo’s report further states that as of 2024, daily TikTok users spend almost 58 minutes and 24 seconds on the app, an increase from 2023’s 55 minutes and 48 seconds.
• In 2024, the daily time spent on TikTok increased by 113.14% from 2019.
• In the United States, users aged from 18 to 24 years spent around 57 minutes per day on TikTok.

YouTube Shorts Statistics by Views

(Reference: cdn.prod.website-files.com)

• The above graph shows that in the last three years (2023–2025), views on Short Videos have increased 2.4 to 3 times faster than on long-form videos.

The table below shows the average view duration by number of views:

Most Viewed YouTube Shorts

(Source: exonia.com)

• “Mountain tribal kid knows how to make an amazing breakfast #shorts #fy” is the most-viewed YT Short of all time, with 1.7 billion views.
• The second and third positions were captured by the number of views: Real-life transforming Cinderella dress! (1,711,195,119) and If Cleaning Was a Timed Sport. Part 2 (1,603,086,511).

Most Watched TikTok Shorts

(Reference: statista.com)

• The above graph elaborates that as of January 2025, Zach King’s “Magic Ride” was the most viewed short video on TikTok, with more than 2.3 billion views.
• A Christmas-themed clip by makeup artist and influencer James Charles took second place, with 1.7 billion views, followed by Zach King’s “Unexpected Hiding Spots,” which earned 1.1 billion views.

By Creators’ Earnings

• StackInfluence report analysis shows that as of 2025, YouTube Shorts are supposed to generate around 45% of ad revenue.
• The average earnings of each creator range between USD 20 and USD 50 per million views.
• According to Investopedia’s report analysis, creators need at least 1,000 subscribers and either 4,000 hours of watch time in the last year or 10 million public Shorts views in the past 90 days to join the YouTube Partner Program.
• According to the Descript report analysis, TikTok’s Creator Rewards Program allows creators to earn between USD 400 and USD 1,000 for every million views.
• Monthly earnings of successful TikTok creators range from USD 1,000 to USD 10,000.

Conclusion

After completing the article, it can be mentioned that YouTube Shorts is gaining much more popularity over TikTok, attracting more users quickly in recent years. YouTube Shorts benefits from YouTube’s strong video infrastructure and higher engagement rates, as it has a very wide range of diverse audiences.

YouTube Shorts is a strong choice for reliable performance, steady growth, and broad audience reach. But TikTok is better if your goal is viral content, targeting younger, trend-focused viewers.

At the same time, TikTok Shorts are mostly popular among younger audiences. However, TikTok creators earn more than YouTube creators in terms of earnings.

Both platforms are effective and have several positive impacts, so it depends on the user’s goal, content, and target audiences and how they want to interact with the world to expand their reach globally.